Your website and email marketing should be an integral part of your overall marketing operations. It should be integrated with various offline marketing media and methods such as:

• direct mail campaigns
• phone (telemarketing)
• fax blasts
• print media
• broadcast media

Marketing studies indicate that multi-channel marketing is generally more effective than single-channel marketing, even if you are exclusively an online business.

Whatever your business model, we offer recommendations on how to integrate your online and offline marketing efforts to maximize results.