Your unique business model will determine whether you would benefit by having your own network of interrelated websites.

This is a very effective strategy used by advanced online marketers.

Essentially, your main site is your ‘money site’ and the hub of your network of sites.  Based on market intelligence and market opportunities, you develop specialized second-tier of satellite sites, all of which point to your hub site.  This results in

• improved rankings for your hub site
• better page rank for your hub site
• a flow of traffic to your hub from the satellites.

The satellite sites could also be stand-alone mini-sites designed for specific purposes such as selling a specific product or capturing leads.  Business owners sometimes assume that all of their online activities should be confined to one site.  Not necessarily so! What’s best for you depends upon your business model and what you want to accomplish.

Another possible strategy is to set up another major site with a different identity and compete against yourself.

We can help you to evaluate the multiple-site approach. Should you decide it’s what you want to do, we’ll help you implement a multiple-site strategy.