Local Marketing Strategies

If you have a business serving a local market or clientele, your website is one of the best ways to connect to your market.  That's because an increasing number of people are searching for products and services from local businesses…and they’re using the internet for the most up-to-date information.

Oddly enough, a good number of local businesses don’t apply effective online strategies to increase the flow of local prospects or to serve returning local customers.  Some don’t apply online strategies to increase the flow of any prospects, local or otherwise. Why?

It's not because they don’t want more business, that’s for sure. Mostly, it's because they are not online marketing or search engine optimization experts.

There are several advantages to having an effective website that includes a focus on your local market.  A site with a local focus can:

  • Build trust with your prospects.
  • Grow your customer base.
  • Strengthen customer loyalty.
  • Build "top-of-mind" awareness in your local market area.
  • Outpace your local competition.
  • Extend your reach into local and regional markets.
  • Be more cost-effective than the Yellow Pages.

One of your biggest challenges right now as a local business is to outpace your competitors, who may be using the Internet as a way to take market share away from you.  If you do not compete with them online, you could be very sorry.  Losing business is never a welcome prospect.

Local Online Marketing Package

We provide a local online marketing service that is designed to:

  • Provide information that improves the search engine ranking of your site.
  • Get more local visitors to your site.
  • Get more overall visitors to your site.

Our service has two parts:

Part 1: Site Optimization ($800 value)

  • Evaluation of your site for geo-specific content.
  • A list of all relevant local keyword search terms for your business that you need to improve your rankings in the search engines for local search queries. (These keywords can be included in your web pages or used in a pay-per-click advertising campaign.)
  • Comprehensive technical evaluation of your site to improve search engine rankings.
  • 1/2 hour consultation to review our findings.

Part 2: Local Directory Listing ($250 value)

  • A listing of your business in 15 online directories that point to your local area. We write the material and post the listings for you.
  • Optional premium listings in 5 directories. Premium means there are placement costs involved. These are determined by the directories and will pass along to you.

 

The total value of the above services is $1,050. ** Limited time offer: $495 **

Start Your Local Online Marketing Package

1. Mail in a check or fax your credit card number with an application form (address, fax number and email address are on the form).

2. Within 5 business days we'll complete and send to you our search engine optimization evaluation of your website, and a list of suggested online directories for your locality. 

We'll also schedule a 30 minute phone meeting with you to review:

  • Our findings about the optimization profile of your site, and
  • What will go into your directory listings.

3.  After our phone meeting and after we have the information from you that we need, we will create your directory listings.

If you have any questions, please contact us. We look forward to speaking and working with you soon.

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