This page is for you if you plan to do all the work yourself… from creating your website to generating targeted traffic, to search engine optimization, to communicating by email with your prospects and customers.

Here are some of the tools and resources commonly used by webmasters and search marketing consultants.  These resources are relatively inexpensive.  If used properly, they can be quite ueful in helping you develop an online presence.

Check the Health of Your Site

If you already have a website, we will run a free diagnostic test to find out to what extent your website is optimized for the Google search engine.  We’ll email you a report card.  Click here for your free SEO diagnostic test.

Do Keyword Research

You will need to know what keyword search terms people in your market are using.  What keywords are they searching on?  How many searches are being done for your most popular terms?

Those keywords should appear on your web pages.

The Google Keyword Tool is a good way to identify keywords relevant to your business…and it's free!

We have a proprietary keyword research tool available to our paid clients that will reveal much more information about your important keywords than Google, Wordtracker or any other keyword research tool. This exclusive information will give you an unfair advantage over your competitors.  If you wish to take advantage of our keyword and market intelligence tools, you can start with a Web Business Audit.

Get Ideas for Attracting More Traffic to Your Site

If you're looking for some good ideas for increasing traffic to your site, Web Traffic Secrets 2.0 by John Reese will be a good resource for you. It's a comprehensive course describing many ways to get more traffic to your site.

Advertise Your Site

A good way to increase traffic to your site is to advertise with pay-per-click (PPC) advertising.  We recommend that you start your traffic generation with pay-per-click.

Perry Marshall is one of the world's best Google Adwords experts.  His book, The Definitive Guide to Google Adwords, will show you what you need to do.

Use an Email Autoresponder System to Stay in Touch with Prospects and Customers

An autoresponder is a server-based system for sending emails to your prospects and customers.  An autoresponder is a necessary component of customer follow-up.  AWeber is an excellent autoresponder service.

If you're sending out email broadcasts, we suggest you run it through a spam filter before you send it.  If internet service providers think your email is spammy, they will block it and your message may never reach its intended destination.  We recommend you run your emails through Spam Check before you send them out.  Spam Check is a free service.

Are you also selling products or services online?  If so, you may want to have your autoresponder and shopping cart under one roof.  In this case, a well known company that offers a combined autoresponder and shopping cart service is 1ShoppingCart.

What if You Just Want to Focus on Your Business?

Some small business owners have an aversion to getting into the technical details of developing and operating a successful website, or they don't have the budget to hire a webmaster or SEO consultant.

If you are on a limited budget and if you want to have a website without getting deeply involved in all the technical hassles, we suggest that you invest in Site Build It.

Site Build It is a system that allows you to build a site simply by pasting your content into template blocks.  Site Build It then creates the web pages for you.

Site Build It also has an extensive array of marketing resources and good advice on how to build a site step-by-step.

Also recommended is The Service Sellers Masters Course and The Local Business Masters Course which are a free 10-day courses that shows you, step-by-simple-step, how to build your business with a website.

Are You Sure You Want to Do All This Yourself?

If the above information appears to be confusing, intimidating or overwhelming, ask yourself this question.

"Why would I want to spend dozens or even hundreds of hours to learn all this?”

It will take a lot of time and a lot of focus to master the above tools and resources.  If you aren't 100% committed to learning all the various skills of website building and promotion, and if you're not willing to allocate a number of hours per week to utilize these skills, consider a different course of action.

Productivity advisors often recommend: "Do what you do best… and outsource the rest!"