After the customer makes an initial purchase of your goods or services, do you offer additional opportunities for them to make further purchases?  Known as "continuity products," these provide the customer with opportunities to make repeated purchases automatically from a trusted source…and it’s where real profits are made.

It's widely known that an existing customer is your best customer for additional purchases. Why? Because they’ve just made the choice to buy from you and the trust factor is high. They’ve educated themselves and feel they know about you. If you deliver what you’ve promised, that customer is far more likely to buy again…from you rather than from a stranger. For these reasons, additional purchases are generally more profitable.

We can assist you with development of a backend sales funnel for your site.  We’ll provide input that you will find valuable in deciding what additional products or services you might develop.

The goal is an integrated system that features a segmented backend customer database combined with online technology that will automatically guide people through a sales process that includes upsells, cross-sells and one-time offers.  The process ideally culminates in a continuity relationship wherein the customer pays you automatically on a periodic basis.

If you're interested in backend products and continuity programs, call us.